Influencer marketing isn't just for skincare brands or fitness coaches. SaaS companies — even niche B2B tools — are quietly using micro-influencers to drive traffic, signups, and trust.
The catch? Finding the right creators is hard. And outreach takes time. In this guide, we'll break down how to find micro-influencers for your SaaS in 2025, what platforms they're on, how to reach out, and how to automate the whole process using AI.
What is a micro-influencer?
A micro-influencer is a creator with 1,000 to 100,000 followers who serves a specific niche. They're not celebrities — they're credible, relatable, and often deeply trusted by their audience.
For SaaS products, micro-influencers are:
- Productivity YouTubers
- AI tool reviewers on TikTok
- Indie hackers on Twitter
- Tech freelancers on Instagram
- Founders or operators who share tools on LinkedIn
Why micro-influencers work for SaaS
High trust → higher conversion: A YouTuber showing how your SaaS tool saved them time = more powerful than any ad.
Lower cost → better ROI: You don't need a $10k budget. Many creators will post for free access, affiliate cuts, or $100–$500 collabs.
Niche targeting → relevant traffic: You don't need millions of views. You just need a few hundred right-fit visitors.
Step 1: Define your influencer persona
Start by answering:
- Who uses your product? (freelancers, marketers, PMs?)
- Where do they hang out? (LinkedIn, X, YouTube?)
- What kind of content do they watch or trust? (tutorials, tool reviews, day-in-the-life?)
Example:
You built a cold email SaaS for freelancers. Your perfect micro-influencer might be:
- • A TikToker who posts client acquisition tips
- • A YouTuber with "how I get freelance clients" videos
- • A Twitter/X creator sharing AI + productivity hacks
Step 2: Find micro-influencers across platforms
Here's where to look:
🔍 YouTube
- Search "[Your niche] tools," "[job] workflow," or "how I use [competitor]"
- Filter by videos with under 20k views and channels under 50k subs
- Check for email or socials in the description
📱 TikTok
- Search hashtags like #saastok, #buildinpublic, #productivitytools, #aifortasks
- Look for creators with 2k–100k followers and consistent tool-based content
🧵 Twitter/X
- Use search like: "my favorite SaaS" OR "this tool saved me"
- Check indie hacker or solopreneur accounts that engage a lot
- Look for people already using or shouting out similar tools
- Search job titles like "freelancer," "consultant," or "SaaS founder"
- Look for those who post tool recs or "how I use" content
- Use Sales Navigator if you want advanced filters
Step 3: Reach out the right way
Your DM or email should:
- Be short
- Mention a specific post of theirs
- Clearly connect how your product helps their audience
- Offer value (free access, affiliate cut, or collab idea)
Example cold DM:
Hey [Name], loved your recent video on [topic].
I run a tool that helps [audience] with [result].
Would love to send you access and see if it fits your stack — zero pressure. Let me know if that's cool!
Step 4: Track responses and follow up
Use a simple Notion table, CRM, or Google Sheet to track:
- Creator handle
- Platform
- Last contact date
- Response
- Status (sent access, negotiating, posted, ghosted)
Always follow up politely 3–5 days later.
Step 5: Automate with AI to scale
Doing all this manually is exhausting. That's where AI outreach agents come in. Tools like Cassius let you:
- Auto-search creators by niche, followers, and keywords
- Generate personalized DMs that sound human
- Track outreach, responses, and follow-ups
- Manage all campaigns from one dashboard
- Avoid sending the same boring message to everyone
It's how solo founders are building influencer pipelines without hiring a team or spending hours on cold outreach.
FAQs: Micro-influencers for SaaS
Q: Can micro-influencers work for B2B SaaS tools?
A: Yes. Many B2B SaaS products benefit from niche influencers who post tutorials, review tools, or talk about industry pain points.
Q: How much should I pay a micro-influencer?
A: Many will post in exchange for free access. Others charge $100–$500 per post. Some prefer affiliate revenue (great for you).
Q: How do I know if a creator is a good fit?
A: Look for content relevance, genuine audience engagement, and consistency. Don't obsess over follower count.
Q: What's better: one big creator or ten small ones?
A: For startups, ten small creators = more feedback, more diverse audiences, and lower risk.
Q: Can AI actually help me do this?
A: Yes. Cassius' outreach agents can help you find, pitch, and manage 50+ influencers without writing every message manually.
TLDR: How to find micro-influencers for your SaaS
- ✅ Define your ideal creator
- ✅ Search on TikTok, YouTube, Twitter, LinkedIn
- ✅ Send clear, personalized messages
- ✅ Offer value, not just exposure
- ✅ Track and follow up
- ✅ Use AI tools like Cassius to scale it safely
Ready to build your influencer pipeline?
Cassius is your AI-powered outreach co-pilot.
You describe your niche. The agent finds creators, drafts DMs, and tracks your partnerships.
Zero spreadsheets. Zero ghostwriting. Just results.
👉 Try it free at getcassius.ai