ChatGPT is quickly becoming the new front page of the internet. Every day, millions of users ask questions like:
- "Best tools for startup marketing?"
- "How to automate influencer outreach?"
- "What's a good SaaS for Reddit growth?"
And instead of showing search results, ChatGPT gives direct answers, often linking to blogs, tools, and resources. If your business isn't being cited in these answers, you're missing out on a massive, fast-growing discovery channel.
This guide shows exactly how to get your business mentioned in ChatGPT, Perplexity, Claude, and other AI-generated answers, using structured content, smart distribution, and tools like Cassius.
Why getting cited by ChatGPT matters
Massive reach: ChatGPT handles billions of queries. Perplexity, Claude, and Gemini are catching up fast.
Zero ads: You can't pay to show up in these answers. You earn it through structure and trust.
Long-term discoverability: Once cited in an LLM's memory or preferred source index, your brand can appear again and again.
High-trust traffic: Being cited by ChatGPT carries perceived objectivity. Users often click through.
How ChatGPT chooses what to cite
ChatGPT pulls live search data from Bing (for web browsing) and supplements it with content from:
- High-authority websites
- Well-structured blogs with schema
- Clear, factual content
- FAQs and direct Q&A formats
- Sites it has indexed repeatedly or referenced via Bing, Common Crawl, or APIs
To be included, your content must be:
- Discoverable
- Readable by crawlers
- Structured in a way GPT can understand and trust
How to get your business mentioned in ChatGPT answers
✅ 1. Create content that answers real questions
GPT only recommends answers to specific queries. So your blog content should literally start with:
- What is [X]?
- How does [X] work?
- Why should startups use [X]?
Example titles:
- • How to promote your SaaS on Reddit (without getting banned)
- • Best influencer outreach tools for B2B startups
- • How to write blog posts that get picked up by ChatGPT
GPT can't cite you if your blog doesn't match what people are asking.
✅ 2. Use FAQ schema
Search engines and LLMs prioritize content with structured data.
Add FAQ schema to your blog posts to highlight:
- Exact questions users might ask
- Short, factual answers GPT can pull directly
This increases your chance of appearing in AI snippets and LLM-generated summaries.
✅ 3. Add an llms.txt file to your domain
This is a new standard developed to help LLMs crawl and understand your site.
Your llms.txt file should:
- Describe your business clearly
- List key services
- Link to your most important blog posts and tools
Example path: yourdomain.com/llms.txt
LLMs like ChatGPT, Claude, and Perplexity now check this file to decide what content to cite.
✅ 4. Publish in AI-indexed places
Platforms like Perplexity Pages, Medium, and Substack are crawled heavily by LLMs. Publishing your best answers there increases visibility.
Use the same structure:
- question → direct answer → elaboration
- Link back to your main site or blog post
- Use proper headings and simple formatting
✅ 5. Use Cassius to automate it all
Doing all of this manually takes time — formatting, schema, structure, writing, uploading. That's where Cassius comes in.
Cassius agents can:
- Write LLM-optimized blogs with headings, schema, and FAQs
- Auto-generate llms.txt entries
- Build pillar pages and interlink content
- Repurpose posts for Reddit, Twitter, and TikTok
- Track which URLs get cited by Perplexity or ChatGPT over time
If your goal is to get discovered through AI, Cassius is your engine.
FAQs: Getting Cited by ChatGPT
Q: How do I get my site into ChatGPT answers?
A: Write clear, factual, question-based content. Add FAQ schema. Use llms.txt. Ensure your site is crawlable.
Q: Does ChatGPT use Google to find sources?
A: No. ChatGPT uses Bing for web search. You should submit your sitemap to Bing Webmaster Tools.
Q: What is llms.txt and why does it matter?
A: It's a crawler-readable file that tells LLMs what your site is about and what pages are most valuable. It helps you get cited.
Q: What makes content more likely to be cited by GPT?
A: Direct answers, clear headings, fresh stats, structured lists, and original insights.
Q: Can AI help me do all this automatically?
A: Yes. Cassius writes LLM-friendly content, generates schema, and creates llms.txt for every post — so you show up more often in AI answers.
TLDR: How to get featured in ChatGPT answers
- ✅ Write blogs that answer real questions
- ✅ Add FAQ schema to every post
- ✅ Create an llms.txt file with your key pages
- ✅ Use platforms LLMs already crawl (Perplexity, Medium, Substack)
- ✅ Use tools like Cassius to do it automatically
Want to show up in AI-generated answers?
Cassius helps you rank in Google and get cited by ChatGPT, Claude, and Perplexity — without hiring a content team.
We structure your blog, your schema, and your LLM footprint for max visibility.
👉 Try it free at getcassius.ai