You Built Something on Lovable. Now What?

And then... nothing.

No clicks. No traffic. No users.

You start refreshing your dashboard every few hours, hoping something will spike. It doesn't.

And this is where most indie products die. Not because they're bad — but because nobody knows they exist.

The indie builder trap

When you build on Lovable, the dopamine hits fast. The barrier to creation is so low you feel like a machine.

But Lovable doesn't give you users. It gives you velocity.

It's the front half of the equation.

The back half? Getting actual humans to care.

That part still sucks. It's not fun. It doesn't feel like "building."

But it's the part that turns a project into a product.

Why shipping isn't enough

We love to believe in build it and they will come. We've seen Product Hunt launches go viral. We've watched Twitter threads rack up thousands of likes.

So when we launch our own project and it goes nowhere, we assume the product isn't good enough. Or worse, that we aren't.

But that's not it. It's just that nobody saw it. And you're not alone.

99% of Lovable projects go un-discovered. Not because they're bad — but because visibility isn't baked in.

The truth is:

You're not failing.
You're just invisible.

The 4 distribution levers you need to pull (that no one teaches)

Let's simplify it. There are really just 4 things you need to do to get traction on your Lovable app:

1. Get in front of pain

Find where people are already frustrated with your competitors and insert yourself into the conversation.

Example: Reddit replies under "Toggl sucks for freelancers"

2. Start curiosity loops

Don't pitch. Ask. Spark interest by describing the problem that led you to build your app, and invite responses.

Example: "What's the simplest way to track freelance hours? I got sick of overbuilt tools and hacked something..."

3. Show up in intent-based search

Someone, right now, is Googling "best time tracker for solo freelancers." If your blog doesn't show up, they'll never find you.

4. Let others talk for you

Micro-creators, niche influencers, TikTokers, and Discord group owners already have your users' attention. You don't need a big ad budget — just a good angle.

But how do you do all that without spending 5 hours a day on it?

That's the question we kept running into.

And that's why we built Cassius — a marketing co-pilot that does the boring stuff for you.

Here's how Cassius makes sure your Lovable app doesn't die quietly:

• A Reddit Agent that replies to competitor mentions for you
• A Post Agent that writes curiosity-driven threads and discussion starters
• A GEO Agent that makes your product show up in AI answers like ChatGPT and Perplexity
• A Blog Agent that writes SEO-rich posts targeting real search terms
• An Influencer Agent that DMs micro-creators in your niche
• A Copy Agent that rewrites your landing page using real user language

It's not magic. It's just the grind, automated.

Real talk: what happens if you don't do this?

You'll build again. You'll ship another cool project. You'll post it. And again, nothing will happen.

This is the trap. Endless loops of creation without traction. Demos nobody sees. Tools nobody tries. Work that never hits.

But you can break the loop — not by building more, but by distributing better.

You don't need more features. You need momentum.

And momentum only comes from real users. The kind who discover you in a Reddit thread. The kind who hear about you from a niche TikTok. The kind who search for "simple time tracker" and click your site.

This isn't about turning your project into a unicorn. It's about turning it into something that's used.

That feeling of your first real user — unprompted, unexpected — is better than any dopamine hit from shipping.

So if you built something great on Lovable, don't let it fade into nothing.

Ship fast. Then distribute harder.